Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis.
But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”.
This feature promises to usher in a new era of user-oriented privacy, and not everyone is happy — most notably Facebook, which relies on tracking web users’ browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new privacy feud between the two tech behemoths.
Credit: Apple | Youtube