Apple’s new ‘app tracking transparency’ has angered Facebook. How does it work, what’s all the fuss about, and should you use it?
Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis.
But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”.
This feature promises to usher in a new era of user-oriented privacy, and not everyone is happy — most notably Facebook, which relies on tracking web users’ browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new privacy feud between the two tech behemoths.
Credit: Apple | Youtube
Read the full story – https://theconversation.com/apples-new-app-tracking-transparency-has-angered-facebook-how-does-it-work-whats-all-the-fuss-about-and-should-you-use-it-159916
